Tag: afrobeats

NETFLIX’S AFROBEATS DOCUSERIES SHOWS THE GENRE OUTSIDE OF THE AMERICAN LENS

Originally published in Mic on July 13th, 2022.

The narrative of Afrobeats has often been at the mercy of its most preeminent target audience: the perceived holy grail of crossing over to the United States mainstream music market, its corresponding consumers, and labels who can offer global infrastructure support. It’s an extractive dynamic between a global power that seeks to be the fulcrum of pop culture, and international artists who feel that their best chance at success lies in seeking Western approval. In service of this pipeline to the American music industry’s colonial plantation model, many stories have gotten smudged, erased, or reduced to urban legend.

In Netflix’s new acquisition, Afrobeats: the Backstory — directed by filmmaker, manager, and lawyer Ayo Shonaiya — the legacy of the booming music industry on the African continent gets a lengthy and industrious reframing through the lens of its pioneers and change agents, who contextualize the recent explosion of Afrobeats as less of a phenomenon and marketing push and more of a decades-long labor of love. The series curates an extensive archive of legends past and present, as well as the harbingers of Afrobeats’ evolution to chart out the intercontinental journey of West African popular music from the turn of the century to present-day. This provides time to clarify commonly held misconceptions and introduce nuanced sonic relationships that have been established, both consciously and subconsciously, throughout the diaspora as West Africa has risen to the forefront of the global market.

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Posted on by Shamira

WHO DOES BURNA BOY WANT TO BE?

Originally published in Mic on July 11th, 2022.

Love, Damini opens with the vocal harmonies of the reverent South African choral group Ladysmith Black Mambazo, gently murmuring, “This is my story.” Burna Boy certainly has a phenomenal tale to share: The Nigerian artist’s rise has been meteoric in the three years since releasing the sonic triumph that was his fourth studio album, African Giant, in July 2019. The prince of Port Harcourt followed the album’s critical acclaim with multiple BET awards and a World Music Grammy for his subsequent record, Twice As Tall, which was boosted by a (hotly-debated) executive production assist from P. Diddy. The titanic collaborations continued: A feature on South African artist Master KG’s “Jerusalema” with a stunning verse in Zulu took over the summer of 2020, and the self-declared father of Afro-fusion was the only artist to have a solo track on Beyonce’s The Lion King: The Gift soundtrack album. His guest spots were elevated by a seemingly endless string of shows and a world tour, including an unprecedented and transcendent night of magic at Madison Square Garden as the mecca’s first Nigerian headliner.

Burna Boy promised that his sixth album — titled after his birth name, Damini Ebunoluwa Ogulu, and arriving on the heels of his 31st birthday — would be his most personal. It would presumably be a reflection on Burna’s momentous journey, replete with all the musical flourishes that have earned him his global reach and fanbase. True to his word, the record does have a more intimate touch, but it falls short of the cohesion one would expect from an artist at such a transformative point in their career; poor sequencing, shoddy skits, and unambitious choices belabor Love, Damini’s 19-track runtime.

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Posted on by Shamira

Is Billboard’s Afrobeats Chart Good for Afrobeats?

Originally published for Vulture on March 30, 2022.

When Angelique Kidjo accepted her 2016 Grammy for Best Global Music Album, she forecasted a future well beyond her own accomplishments. “I want to dedicate this Grammy to all the traditional musicians in Africa in my country, to all the younger generations that knew our music,” the Beninese artist said. “Africa is on the rise.”

It was a bold premonition, and one without much precedent in the United States. For a long time, the Grammys and American music industry at large relegated artists like Kidjo to the nebulous genre of “world music,” which, alongside Latin pop and reggae, remained one of several niches that were stratified not by any technical criteria, but by a vaguely colonial pan-ethnic taxonomy. It’s why salsero Marc Anthony, rocker Juanes, and música urbana artist Bad Bunny could receive the same award, despite having disparate musical skill sets, or why Best Reggae Album frequently featured dancehall artists; adherence to indigeneity is not the standard. Continue reading →
Posted on by Shamira

Aya Nakamura – AYA

This album review was originally published for Pitchfork on December 4, 2020.

Since catapulting to the top of the French charts, multi-platinum Malian-born artist Aya Danioko has been given countless labels. In one breath, she is abbreviated as an Afro-pop artist, the next bundled into France’s robust and increasingly populous rap scene, teeming with talent from Paris to Marseille.

Her success has frequently been minimized as a novelty act, despite being the most listened-to contemporary French act in the world. Her international smash hit “Djadja”—from her sublime second album, 2018’s Nakamura—placed her on a feminist pedestal she was reluctant to embrace. Her detractors looked at her unflappable demeanor as a tall dark-skinned woman, churning out hit after hit in France’s cis-male dominated music industry, and pegged her as overly cocksure.

The clearest signal in the noise, however, lies in the labels she gives herself, indicating her creative essence long before she became a mainstay on Spotify. Her performing surname, Nakamura, comes from the character Hiro Nakamura of the superhero series Heroes; a warrior who, through sheer force of will, can bend space and time, transporting himself to different worlds. This has been Aya’s superpower since the days of her 2017 debut Journal Intime—playing with the universes of not just Afrobeats, but zouk, R&B, and pop to layer in her penetrating musings on life, love, and freedom.

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Posted on by Shamira 0