Is Billboard’s Afrobeats Chart Good for Afrobeats?

Originally published for Vulture on March 30, 2022.


When Angelique Kidjo accepted her 2016 Grammy for Best Global Music Album, she forecasted a future well beyond her own accomplishments. “I want to dedicate this Grammy to all the traditional musicians in Africa in my country, to all the younger generations that knew our music,” the Beninese artist said. “Africa is on the rise.”

It was a bold premonition, and one without much precedent in the United States. For a long time, the Grammys and American music industry at large relegated artists like Kidjo to the nebulous genre of “world music,” which, alongside Latin pop and reggae, remained one of several niches that were stratified not by any technical criteria, but by a vaguely colonial pan-ethnic taxonomy. It’s why salsero Marc Anthony, rocker Juanes, and música urbana artist Bad Bunny could receive the same award, despite having disparate musical skill sets, or why Best Reggae Album frequently featured dancehall artists; adherence to indigeneity is not the standard. Continue reading