In 2018, the scales on which we weigh morality have begun to slowly shift. Many of its detractors have derisively tried to attribute the change to the rise of “call-out culture” or “cancel culture,” but the reality is that the rubric of what defines goodwill is no longer limited to intent. Power imbalances, agency, and execution are all critical factors for assessing the merit of any charitable effort, and social media has increasingly empowered the groups whose spaces are being infringed upon to continuously hold people accountable on those merits.